On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
CPM is the standard pricing model, where advertisers pay a price based on the number of impressions each placement receives in a monthly or quarterly basis.
Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.
The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
Index Exchange: Supply-side marketplace that allows you to get started with ad inventory selling on multiple channels, including display, video, mobile, and native. Good fit if you’d like to start selling ad inventory or if you plan to take advantage of all of the available channels.
There are no RTB platforms because real-time bidding is a method of purchasing impressions, not a channel. However, you can use tools that can help you start the real-time bidding process. These tools help you either purchase ad inventory or place ad inventory for sale through RTB.
Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.
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São aqueles anúncios de que aparecem no topo do more info resultado da pesquisa de modo a Teor relevantes em mecanismos de busca como Google e Bing.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
Real-time bidding makes the online advertisement process fast and easy. Marketers can skip the back-and-forth previously associated with ad buying and focus on tracking the results, increasing the ROI from your campaigns and empowering your brand to grow better.
Assim sendo, cada vez mais companhias têm buscado a plataforma no intuito do fazer anúncios, qual aparecem pelo feed em uma variedade do formatos multiplos.